in.com in.com
Branding Strategy
UX/UI
Art Direction
Site of the Day
Honorable Mention
in.com, envisioning itself as a one-stop digital destination akin to Yahoo, required a complete overhaul to cater to the diverse interests of its vast user base.
The aim was to offer a seamless experience across multiple segments: Reading, Music, Videos, Games, and Wallpapers.
Challenge
Diverse Offerings: Integrating varied content types without overwhelming users.
User Retention: Ensuring users can easily navigate and discover their desired content.
Consistency: Maintaining a cohesive and uniform experience across all sections.
Performance: Delivering multimedia content without compromising on speed and responsiveness.
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Design Solution
Information Architecture: Organized the portal into main segments, each easily accessible from the main navigation bar.
Wireframing: Outlined the user flow for each segment, ensuring a consistent experience whether users were reading articles, streaming music, watching videos, playing games, or downloading wallpapers.
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UI Design
Unified Color Scheme: Adopted a neutral color palette that worked cohesively across diverse content types, accentuated by segment-specific highlight colors.
Dynamic Landing Page: Featured trending content from all sections, offering users a snapshot of the portal’s diversity.
Segmented Layout: Each section had a dedicated landing page, ensuring content-specific user experiences. For instance, the ‘Listen’ page resembled popular music streaming platforms, while ‘Read’ adopted a news/magazine layout.
Responsive Design: Ensured the platform was fully functional across devices, from desktops to smartphones.
Quick Access Toolbar: A floating toolbar provided quick access to all primary segments, enhancing user navigation.
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Launch and Feedback
The redesigned in.com saw a 60% increase in user retention within the first two months. Users particularly praised the revamped navigation and the clarity of content categorization. The ‘Listen’ and ‘Watch’ sections observed a 75% increase in daily active users, indicating the success of the multimedia streaming experience.